Leewan Case Study*
*The information provided is a simple summary and is not considered a detailed description
About Leewan:
Leewan is a comprehensive flooring company specializing in design, laser cutting of porcelain, polishing services, and on-site installation. With a focus on quality, Leewan also offers a curated selection of marble, porcelain, and natural stones for sale, ensuring a seamless and stylish solution for your flooring needs.
Audience:
Age: 25 to 60+
Social class: middle and above.
Essential features: residential accommodations owners or rentals | companies | shops | malls | etc..
USP:
– Competitive prices.
– Exlusive Italian franchise.
– Offering the flooring process for A to Z, starting from the design, passing by cutting and polishing, and ending by installation
Marketing strategy:
– Targeting those who have obtained state lands to build in new areas.
– Creating visual content, including creative scripts, professional videos and photos, and professional voiceover records.
– Creating professional campaigns to target the respective audience.
– Regularly posting the product, with detailed information and usage, and the services of the company.
– Sharing the feedback from the customers, and why they recommend the company to other prospective customers.