Al Essamy Group case study

*The information provided is a simple summary and is not considered a detailed description

Activity

Real estate broker in different areas of Cairo (such as Madinaty – Shorouk – Administrative Capital)

Strategy

• Improving the user journey on the website
• Optimize real estate pages; To make it easily accessible via search engines
• Writing periodic articles on the site and on other sites; To answer customer questions
• Detecting technical problems on the site
• Use a YouTube channel and pictures from reality

Action plan

• Sending a monthly report to the site developer to solve technical problems
• Publish integrated articles for clients (add video clips, real-life photos, and internal links)
• Post links to the site on social media sites
• Continuous review of the user journey

Website
Performance in search results (last 6 months)
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