Castle Construction Case Study
*The information provided is a simple summary and is not considered a detailed description
About Castle Construction:
Castle Construction is an interior design company specializes in creating spaces that harmonize functionality with aesthetic appeal. From concept to execution, they tailor each project to reflect the clients’ unique personalities and preferences, transforming houses into homes and commercial spaces into inviting environments.
Audience:
Age: 25 to 60+
Social class: middle and above.
Essential features: residential accommodations owners or rentals | companies | shops | malls | etc..
USP:
– Competitive prices.
– Innovative design.
Marketing strategy:
– Targeting those who have obtained state lands to build in new areas.
– Branding and building identity.
– Creating visual content, including creative scripts, professional videos and photos, and professional voiceover records.
– Creating professional campaigns to target the respective audience.
– Regularly posting the product, with detailed information and usage, and the services of the company.
– Sharing the feedback from the customers, and why they recommend the company to other prospective customers.