Der Divan Case Study*
*The information provided is a simple summary and is not considered a detailed description
About Der Divan:
The Divan – Arab Cultural House in Berlin, inaugurated in 2017, is a hub fostering cultural exchange between the Arab world and Germany. Located in Villa Kalleh, it highlights Arab culture through diverse activities in art, music, literature, and more. With a strong emphasis on youth engagement and language preservation, the Diwan aims to break down stereotypes, promote mutual understanding, and combat prejudice through cultural initiatives
Audience:
Age: All ages
Social class: Diplomats, Arab community in Berlin, Germans.
Marketing strategy:
1. *Social Media Presence:*
Utilize platforms like Instagram, Facebook, and Twitter to share regular updates on cultural events, workshops, and activities. Engage with followers and use relevant hashtags to increase visibility.
2. *Multilingual Content:*
Create content in both Arabic and German to reach a broader audience and emphasize the bridge between the two cultures.
3. *Collaborations:*
Partner with local artists, influencers, and cultural organizations to expand reach and enhance credibility. Collaborative events and projects can attract diverse audiences.
4. *Email Newsletters:*
Establish a newsletter to keep subscribers informed about upcoming events, cultural insights, and highlights. Encourage people to subscribe through the website or events.
5. *Community Engagement:*
Attend community events, festivals, and conferences to connect with the local community. Establish a presence at relevant gatherings to promote the Diwan.
6. *Youth Programs:*
Develop and promote specific programs targeting youth, such as language classes, art workshops, and cultural exchange initiatives. Leverage educational institutions for partnerships.
7. *Online Platforms:*
Utilize online platforms for virtual events, workshops, and exhibitions, enabling a global audience to participate.
8. *Cultural Ambassadors:*
Identify and engage cultural ambassadors—individuals respected in both Arab and German communities—to represent and promote the Diwan.
9. *Storytelling:*
Share compelling stories about the impact of cultural exchange, featuring personal narratives and experiences from participants and contributors.
10. *Feedback and Adaptation:*
Regularly seek feedback from the audience through surveys or social media polls. Use insights to adapt and tailor future programs and marketing strategies.
11. *Media Coverage:*
Reach out to local and international media outlets to cover significant events, exhibitions, or collaborations, increasing visibility and credibility.
12. *Strategic Alliances:*
Establish partnerships with cultural institutions, universities, and governmental bodies to strengthen support and reach a wider audience.