Elaf House case study*
*The information provided is a simple summary and is not considered a detailed description
Activity
Selling perfumes identical to original international perfumes, in addition to perfumes specific to Elaf House itself.
Audience
• From the age of 18 to 35 years
• Middle social class
• One of the essential qualities is paying attention to their external appearance, and accepting to buy clothes and perfumes online
• One of the difficulties is the lack of confidence in the quality of perfumes
Points of distinction over competitors:
• Aging (storing) perfumes for long periods of time
• The price is lower than competitors
• The perfumes are identical to the original perfumes
Advantages for customers:
• The fragrance lasts for hours
• Better price
• The quality of the fragrance is stable and close to the original perfumes
Marketing strategy:
• Disseminate the brand name among those interested in clothing and personal care; To associate the brand with an elegant appearance
• Creating a new product consisting of 10 small packages of perfumes at a nominal price, to encourage the customer to try the perfumes
• Create an online store; To facilitate purchasing, and exploit competitors’ weaknesses in this area
• Use opinions and ratings of previous customers
• Create seasonal discounts and discount codes for influencers
Action plan:
• Establishing an online store (the first of its kind in the Egyptian market)
• An advertising campaign to spread awareness about the brand
• Continuously publishing the opinions of former customers and influencers
• An advertising campaign to increase sales targeting those interacting with the brand on social media sites
Gallery
Photography
Social media designs